Telcos: The Importance of Branding in Building Customer Loyalty
Brand is an important factor in customer retention to reduce the downward pressure on telco service provider revenues and ARPU.
Brand is an important factor in customer retention to reduce the downward pressure on telco service provider revenues and ARPU.
What we’re seeing is that technology is becoming more and more important to marketing. And social media is a place where a lot of magic happens, but social media is driven by technology.